{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "acme-corp-reference", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "ACME Corporation", "response_scope": "path", "content_complete": true, "available_paths": [ "/.well-known/DESIGN.md", "/.well-known/brand.json", "/.well-known/brand.md", "/.well-known/brand/boundaries.md", "/.well-known/brand/claims.md", "/.well-known/brand/commerce.md", "/.well-known/brand/onboarding.md", "/.well-known/brand/representation.md", "/.well-known/brand/values.md", "/.well-known/brand/visual.md", "/.well-known/brand/voice.md", "/.well-known/brand/voice/anti-ai.md" ], "integrity_scope": "publication_manifest", "integrity": { "version": 2, "publication_id": "cc869ddaeec43f5fd85a4523e12f95df0860818df815ba9d13de2f3df12396d4", "revision_id": "b43f8152-e618-4646-b72a-c844d2a00e9c", "manifest_sha256": "50a8c48b9fa004d8bdb29397d5a4ce76a6faf27df99c69acc4d8a89714fd5b2b", "manifest_signature": "mM0emFCBTO9AbxbY+m4EuzPpCAXe5dmrHep67pAU9xJO8JIMziDdIelIgnMcJQjZ784KsCDjC2lXwkmFT6lgBA==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference", "html_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference", "files": [ { "path": "/.well-known/brand/visual.md", "content": "---\nparent: /.well-known/brand.md\nfile_type: visual\nbcp_version: \"2.0.0\"\nlast_updated: \"2026-10-12\"\n---\n\n# Visual\n\nThe ACME visual identity reflects the brand's core promise: products that look industrial, deliberate, and entirely unconcerned with their failure rate. Our visual system is high-contrast, mechanical, and unapologetically loud.\n\n## Logo\n\n```yaml\nlogo:\n primary:\n description: Full ACME wordmark, the default in nearly all contexts.\n variants:\n - format: svg\n url: https://cdn.acme.example.com/brand/logo-primary.svg\n sha256: a3f5b8c2d4e6f7081928374650a1b2c3d4e5f6a7b8c9d0e1f2a3b4c5d6e7f809\n purpose: Vector. All digital and print contexts.\n - format: png\n url: https://cdn.acme.example.com/brand/logo-primary@2x.png\n sha256: b7c1d2e3f4a5b6c7d8e9f0a1b2c3d4e5f6a7b8c9d0e1f2a3b4c5d6e7f8091a2b\n width: 1200\n height: 320\n background: transparent\n purpose: Raster fallback for systems that cannot render SVG.\n - format: png\n url: https://cdn.acme.example.com/brand/logo-primary-white.png\n sha256: c2d4e5f6a7b8c9d0e1f2a3b4c5d6e7f8091a2b3c4d5e6f708192a3b4c5d6e7f8\n background: transparent\n treatment: white-fill\n purpose: Use only on dark or photographic backgrounds.\n icon:\n description: ACME monogram. Square contexts only.\n variants:\n - format: svg\n url: https://cdn.acme.example.com/brand/logo-icon.svg\n sha256: d4e5f6a7b8c9d0e1f2a3b4c5d6e7f8091a2b3c4d5e6f708192a3b4c5d6e7f809\n purpose: Vector. Square contexts where the wordmark cannot fit.\n app_icon:\n description: iOS and Android app tile. Pre-masked for both platforms.\n variants:\n - format: png\n url: https://cdn.acme.example.com/brand/app-icon-1024.png\n sha256: e5f6a7b8c9d0e1f2a3b4c5d6e7f8091a2b3c4d5e6f708192a3b4c5d6e7f80910\n width: 1024\n height: 1024\n background: brand-primary\n purpose: App store and home-screen tile.\n anniversary_2026:\n description: 80th anniversary mark. Use only in 2026 anniversary campaign assets.\n active_through: 2026-12-31\n fallback: primary\n variants:\n - format: svg\n url: https://cdn.acme.example.com/brand/logo-80yr.svg\n sha256: f6a7b8c9d0e1f2a3b4c5d6e7f8091a2b3c4d5e6f708192a3b4c5d6e7f8091a2b\n purpose: 80th anniversary campaign only.\n```\n\n## Logo usage\n\n```yaml\nlogo_usage:\n clear_space:\n rule: Minimum padding equal to the height of the \"A\" in the wordmark.\n machine_value:\n unit: x-height\n multiplier: 1.0\n minimum_size:\n digital_px: 24\n print_in: 0.5\n approved_backgrounds:\n - type: solid_color\n color_token: surface\n note: White surface, the default background.\n - type: solid_color\n color_token: surface-inverse\n note: Black surface, requires the white-fill variant.\n - type: solid_color\n color_token: primary\n note: ACME red, requires the white-fill variant.\n - type: photographic\n min_contrast_ratio: 4.5\n note: Photographic only when contrast ratio against logo is at least 4.5:1.\n forbidden_backgrounds:\n - type: gradient\n note: Gradients fight the wordmark's geometry. Never used.\n - type: patterned\n note: Patterns reduce legibility and dilute the mark.\n forbidden_modifications:\n - stretch\n - rotate\n - recolor\n - drop_shadow\n - glow\n - outline\n - crop\n - container_shape\n - animate\n```\n\n## Color\n\n```yaml\ncolor:\n tokens:\n primary:\n hex: \"#E63312\"\n role: primary\n description: ACME Red. The hero color. Used in the wordmark and primary CTAs.\n secondary:\n hex: \"#1A1A1A\"\n role: secondary\n description: Industrial Black. Used in headlines and structural elements.\n accent:\n hex: \"#FFD600\"\n role: accent\n description: Hazard Yellow. Used sparingly for urgency and warning.\n surface:\n hex: \"#FFFFFF\"\n role: surface\n surface-inverse:\n hex: \"#000000\"\n role: surface-inverse\n text:\n hex: \"#1A1A1A\"\n role: text\n text-inverse:\n hex: \"#FFFFFF\"\n role: text-inverse\n critical:\n hex: \"#B00020\"\n role: critical\n success:\n hex: \"#2E7D32\"\n role: success\n approved_pairs:\n - foreground: text\n background: surface\n context: Default body text.\n - foreground: text-inverse\n background: surface-inverse\n context: Dark mode and inverse layouts.\n - foreground: text-inverse\n background: primary\n context: Primary CTA buttons.\n - foreground: secondary\n background: accent\n context: Hazard callouts and warnings.\n forbidden_pairs:\n - foreground: primary\n background: accent\n reason: Red on yellow vibrates and reduces legibility below WCAG AA.\n - foreground: accent\n background: surface\n reason: Hazard yellow on white fails contrast and dilutes the urgency signal.\n```\n\n## Typography\n\n```yaml\ntypography:\n families:\n display:\n family: ACME Display\n fallback_stack: [\"Impact\", \"Helvetica Neue Condensed Bold\", \"sans-serif\"]\n weights: [700, 900]\n styles: [\"normal\"]\n source: self-hosted\n license_note: Licensed for ACME use only. See https://acme.example.com/brand/fonts.\n body:\n family: Inter\n fallback_stack: [\"Helvetica Neue\", \"Arial\", \"sans-serif\"]\n weights: [400, 500, 700]\n styles: [\"normal\", \"italic\"]\n source: Google Fonts\n mono:\n family: JetBrains Mono\n fallback_stack: [\"Menlo\", \"Consolas\", \"monospace\"]\n weights: [400, 700]\n source: Google Fonts\n roles:\n display: display\n body: body\n ui: body\n mono: mono\n code: mono\n```\n\n## Layout\n\n```yaml\nlayout:\n density: high\n whitespace: \"Compact, functional, and industrial. Preserve enough air around the logo for legibility, but avoid luxury-brand sparseness.\"\n grid:\n columns: 12\n gutters: tight\n alignment: \"Hard left edges. Product imagery and technical diagrams may break the grid when showing motion or scale.\"\n hierarchy:\n headline: \"Large, condensed, and direct. One impossible product promise per composition.\"\n supporting_copy: \"Short blocks, no centered paragraphs, no soft lifestyle captions.\"\n callouts: \"Use hazard-yellow labels, red rules, and black technical annotations.\"\n corner_radius:\n default_px: 0\n maximum_px: 4\n rationale: \"ACME interfaces and packaging should feel stamped, bolted, or printed, not soft.\"\n composition_principles:\n - \"Lead with the product, mechanism, or failure mode.\"\n - \"Use diagonal motion lines and technical callouts when they clarify function.\"\n - \"Prefer one bold visual idea over collage.\"\n - \"Keep legal and warranty references visually secondary.\"\n forbidden_compositions:\n - centered luxury-editorial layouts\n - rounded app-card mosaics\n - soft gradient hero panels\n - lifestyle scenes where the product is incidental\n - crowded sticker-sheet compositions\n```\n\n## Imagery\n\n```yaml\nimagery:\n photographic_style: |\n High-contrast product photography against neutral or desert backdrops.\n Products are shown in use, mid-deployment, or moments before failure.\n Lighting is hard and directional, never soft or studio-diffuse.\n illustration_style: |\n Technical-manual line art. Geometric, precise, exploded-view diagrams\n with dimensional callouts. Black ink on cream paper or red on white.\n iconography_style: |\n Industrial pictograms. Solid fills, no strokes. Inspired by hazard\n placards and shipping-crate stencils.\n forbidden_treatments:\n - soft-focus or bokeh\n - lens flare\n - watercolor or hand-drawn aesthetics\n - pastel palettes\n - lifestyle photography featuring children\n```\n", "signature": "agyoqCfjTi8v1N+Atrauw4JSNDWWCL02pmwqxQ/z/FkdXumpuHqfEdCvwE6FrPUH0FPK0s4wXM2vvpY21XJPBg==", "sha256": "8baf14236ecfd6d9f663cd207ca2b357521af57dbddd0ebac174417bb4306920", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/visual", "json_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/files/visual/data.json", "source_url": "https://registry.encodedbrands.ai/brands/acme-corp-reference/source/visual.md", "canonical_source_url": "https://registry.encodedbrands.ai/acme-corp-reference/.well-known/brand/visual.md" } ], "path": "/.well-known/brand/visual.md" }