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      "content": "---\nparent: /.well-known/brand.md\nfile_type: claims\nbcp_version: \"2.0.0\"\nlast_updated: \"2026-10-12\"\n---\n\n# Claims\n\nThis is a fictional conformance example. Its evidence references illustrate the shape of a brand record; no shipping log, product database, incorporation record, legal review, or accountable owner approval exists. `brand_approval: unreviewed` is deliberate. No claim in this file grants permission to make a factual statement about a real company.\n\n## Permitted in the fictional scenario\n\n```yaml\npermitted:\n  - claim: \"Overnight delivery, anywhere on Earth.\"\n    use_status: permitted\n    evidence_status: unknown\n    brand_approval: unreviewed\n    evidence: \"Illustrative internal shipping logs and a fictional 99.97% on-time rate for fiscal 2025; no independent source exists.\"\n  - claim: \"Over 10,000 products in our catalog.\"\n    use_status: permitted\n    evidence_status: unknown\n    brand_approval: unreviewed\n    evidence: \"Illustrative product database count as of 2026-Q1; no real database exists.\"\n  - claim: \"Trusted by customers for over 75 years.\"\n    use_status: permitted\n    evidence_status: unknown\n    brand_approval: unreviewed\n    evidence: \"Illustrative 1949 incorporation and repeat-purchase story; neither is independently evidenced.\"\n    caveat: \"In this scenario, 'trusted' describes repeat purchases, not product satisfaction.\"\n```\n\n## Requires caveat\n\n```yaml\nrequires_caveat:\n  - claim: \"Our products always work as designed.\"\n    use_status: conditional\n    evidence_status: unknown\n    brand_approval: unreviewed\n    caveat: \"In the fictional scenario, the designed function may diverge from the customer's intended use; do not imply safety or reliability.\"\n  - claim: \"Industry-leading innovation.\"\n    use_status: conditional\n    evidence_status: unknown\n    brand_approval: unreviewed\n    caveat: \"No defined industry, comparison set, or third-party ranking supports 'leading'; this is illustrative wording only.\"\n```\n\n## Forbidden\n\n```yaml\nforbidden:\n  - claim: \"Safe for home use.\"\n    use_status: prohibited\n    evidence_status: unsupported\n    brand_approval: unreviewed\n    evidence: \"No fictional ACME product has a home-use safety certification.\"\n  - claim: \"Satisfaction guaranteed.\"\n    use_status: prohibited\n    evidence_status: unsupported\n    brand_approval: unreviewed\n    evidence: \"The fictional satisfaction metrics are not publishable.\"\n  - claim: \"Recommended by professionals.\"\n    use_status: prohibited\n    evidence_status: unsupported\n    brand_approval: unreviewed\n    evidence: \"No professional endorsement is recorded in this example.\"\n  - claim: \"A specific customer succeeded with an ACME product.\"\n    use_status: prohibited\n    evidence_status: unsupported\n    brand_approval: unreviewed\n    evidence: \"The fictional package contains no documented customer success.\"\n```\n",
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