---
parent: /.well-known/brand.md
file_type: values
bcp_version: "2.0.0"
last_updated: "2026-10-12"
---

# Values

## 01 — Unlimited catalog

If a customer can imagine it, we manufacture it. We do not evaluate whether a product should exist before we build it.
**Observable behavior:** Our product catalog has never rejected a submission. We shipped a functioning earthquake kit (pills that cause earthquakes) in Q3 2025.

## 02 — Overnight delivery, anywhere

Geography and physics are logistics problems, not constraints. Every product ships overnight, including to remote desert mesas accessible only by cliff face.
**Observable behavior:** 99.97% overnight delivery rate. The 0.03% failure rate is caused by products detonating in transit, not by late shipment.

## 03 — Customer loyalty over customer success

We value the ongoing relationship with our customers more than the outcome of any single purchase. A customer who returns after a failed product is a customer for life.
**Observable behavior:** Our top customer has placed over 400 orders with a 0% success rate and has never been offered a refund.

## Trade-offs

We pick breadth over depth in our product line.
We pick speed of delivery over quality assurance.
We pick customer ambition over customer safety.