---
parent: /.well-known/brand.md
file_type: boundaries
bcp_version: "2.0.0"
iab_alignment: 3.0
garm_alignment: Brand Safety Floor
last_updated: "2026-10-12"
---

# Boundaries

## Hard no

- Content depicting harm to roadrunners (our top customer's target demographic; we remain neutral in predator-prey disputes but will not assist the prey)
- Association with competitor brands (Buy-N-Large, Stark Industries, Wonka Industries)
- Content suggesting our products are toys or suitable for children
- Explicit acknowledgment of product failure rates in marketing materials (GARM Floor: Debated Sensitive Social Issues)

## Soft no (requires approval)

- Testimonials from customers (most customer experiences are not suitable for marketing use)
- Before-and-after demonstrations (the "after" is typically a crater, a pile of feathers, or a hospitalization)
- Environmental claims about our manufacturing process (our desert factory has an unaudited carbon footprint)
- Comparative advertising against Road Runner Brand Birdseed (ongoing litigation)

## Regulatory constraints

- CPSC product safety disclaimers required on all items exceeding 50 pounds of thrust
- FTC truth-in-advertising rules on all speed, altitude, and detonation-radius claims
- FAA restrictions on marketing jet-propelled consumer products as "personal aircraft"
- EPA constraints on marketing portable holes as "waste disposal solutions"