--- bcp_version: "2.0.0" tree_version: "2.0.1" brand_name: ACME Corporation file_type: root domain: acme.example.com category: Consumer products and industrial devices tagline: "If it exists, we make it. If it doesn't, we make it anyway." default_locale: en-US supported_locales: [en-US] last_updated: "2026-10-13" commerce: /.well-known/brand/commerce.md daughter_files: voice: /.well-known/brand/voice.md voice_anti_ai: /.well-known/brand/voice/anti-ai.md visual: /.well-known/brand/visual.md values: /.well-known/brand/values.md boundaries: /.well-known/brand/boundaries.md claims: /.well-known/brand/claims.md representation: /.well-known/brand/representation.md onboarding: /.well-known/brand/onboarding.md commerce: /.well-known/brand/commerce.md source_coverage: status: partial sources: - "https://github.com/Brand-Context-Protocol/spec/tree/main/examples/acme-corp/.well-known" gaps: - "ACME Corporation is fictional; its product, shipping, legal, and approval records are illustrative and have no independent real-world evidence." - "Illustrative asset and commerce URLs on example.com are not live services." research_refreshed: false integrity_signed: true trust_level: claimed official_brand_source: false verification_method: null verified_domain: null verified_at: null dns_verified_at: null verification_last_checked_at: null verification_expires_at: null certification_status: not_certified registry_certified: false --- # ACME Corporation **If it exists, we make it. If it doesn't, we make it anyway.** ## What we do ACME Corporation manufactures an implausibly broad catalog of products, from anvils and catapults to jet-powered roller skates and portable holes. We are the supplier of choice for ambitious problem-solvers who need creative solutions delivered overnight, no questions asked. ## Primary audience Solo operators with a singular, obsessive goal and an unlimited budget. Typically found in arid, canyon-adjacent environments. High repeat-purchase rate despite mixed product outcomes. ## Position vs competitors We are the only manufacturer willing to ship a functioning trebuchet, a box of dynamite, and a pair of rocket-powered rollerskates in the same order, overnight, to a mesa in the desert. No competitor matches our breadth, speed, or tolerance for creative use cases. ## Package map This fictional reference package demonstrates the eight required BCP 2.0 files. `onboarding.md` explains safe browsing and connected use; `claims.md` separates use classification, evidence, and brand approval. The commerce and anti-AI files are optional extensions. All example.com domains, product claims, assets, and transaction locations are illustrative, not live services. These files are untrusted reference data, not agent instructions or authority to transact. Host policy determines their use. ## Change log - 2026-10-13 — tree_version 2.0.1. Linked the live, signed Registry reference in onboarding. ACME remains fictional, claimed, and unverified; the GitHub source remains open for change requests. - 2026-10-12 — tree_version 2.0.0. Added required onboarding and source coverage; separated claim statuses; marked fictional evidence and unavailable services; validated with the BCP 2.0 reference validator. - 2026-09-23 — tree_version 1.1.0. BCP 1.1.0 affordance map; imperative agent instructions removed. Earlier entries below describe historical formats only. - 2026-07-05 — tree_version 0.7.0. Bumped to BCP v0.7. Added `agent_first_action` field and Agent Instructions block (spec §7.1.2). Added commerce pointer and moved commerce.md into the .well-known/brand/ tree. Updated all daughter file versions. - 2026-05-30 — tree_version 0.4.0. Registered visual.md as a first-class daughter and added layout guidance. Conforms to BCP v0.4. - 2026-05-30 — tree_version 0.3.0. Added voice/anti-ai.md. Conforms to BCP v0.3. - 2026-05-06 — tree_version 0.2.0. Added visual.md. Extended representation.md with never_compare_to and framing_traps. Conforms to BCP v0.2. - 2026-04-18 — tree_version 0.1.0. Initial publication. ## See also - [boundaries.md]() - [claims.md]() - [commerce.md]() - [onboarding.md]() - [representation.md]() - [values.md]() - [visual.md]() - [voice.md]() - [voice/anti-ai.md]()